Internet Revolution with Online Shopping in India

Though online shopping in India has to spread out its wings in full form, mobile shopping has started spreading its legs. The introduction of Internet commercially in the late 80’s has flourished immensely. Making its own way is the mobile shopping experience shared by its users. Indian demographics consist of than 75% of well- educated, young and wealthy people, who have left no stone unturned to the use the touch screen  revolution. The smart phones are now found with almost 50% of the mobile users.

Internet is influencing consumer behavior as 7 out of 10 buyers know the exact brand and model they want to buy with the help of online research before entering the store. At least 80% of mobile users admit that they always use the internet to find out about product features comparison and price calculations. Online shopping websites also provide huge discounts so searching for discounts and coupons is also on their lists.

These reports suggest many findings as regard to the facts about Shop Online. Primarily it is helping build awareness about different products and their consumer perception in the market. Secondly, the online medium is strong enough to connect to the masses. Even in the tier 2 and tier 3 cities. Lastly, India is increasingly becoming the preferred destination for all countries. The market is so diverse to experiment with any product.

On the personal side, it has become important to increase one’s personal digital assets and stay updated with the latest technology and gadgets. Internet penetration in India is flourishing like nothing else. With this, the offline behavior is also changing and consumers are not satisfied with a store experience where they do not find all the goods in stock. Techie gadgets and consumer electronics have emerged as the second most searched category on e-commerce websites after travel.

The means through which these internet users search for electronic products have also changed. It is now not only limited to using internet, but it is now using internet on mobile phone which is the latest trend while Online Shopping in India.