The latest fad is that of buying
electronic products online because it is turning out to be economical
and satisfying. Economical because of the deals and coupons send by
the online retailers and the special discounts offered at them of
festivals. All these make the product more appealing and people are
ready to buy the product. Another reason for buying the product is
that buying an electronic product online is satisfying and hence does
not give a dissonance. The satisfying part comes from the fact that
all electronic goods are non – perishable and secondly, electronic
goods are mostly branded and hence the customer assures himself that
he shall not be cheated.
People have picked onto online
mobile shopping now. The craze of onlne shopping has
increased by leaps and bounds because of the increase in the number
of people using the Internet these days . On an average at least 53%
of the world's population uses internet for the various purposes. Be
it either for searching, researching, or learning topics on the web.
The internet has propved to be both boon and a bane since the day ,
it had enetered the market.
As more and more people
become tech-savvy, so are the changing habits and preferences of
people. The recent decade has seen a magnanimous change in the lives
of the people. They are no longer connected with the telegram and the
letters. The recent introduction of online shopping and smart phones have paved the way for a more
sophisticated environment. People no longer feel the need to waste
time and money to stand in the queues or at workplace. Everything has
become use-able and do-able with technology at a click.
By Anonymous
Posted at 6/22/2013 03:47:00 am
tv
The
online media and the social networking sites have changed the way the
showrooms were functioning till now. Some shops now do not have a
showroom, they have limited themselves to just their online stores.
Many wise companies follow a combination of both. They refer to this
as a click and mortar model. Click stands for their online stores and
mortar stands for their offline stores. They say that though people
are loyal to their gadgets and research everything before they want
to buy a particular model or a product . They make their final
purchase only after inspection of their goods and are thoroughly
inspected in the showroom. The trend of Online
electronics store is fast catching up.
Buying a new
gadget is on the priority of every person. Be it for personal or for
professional purposes. People love associating themselves with latest gadgets
that coming in the market. Brands like Samsung, Apple and HTC have just changed
the way people perceived all these gadgets. They have started identifying it
as one of their personal diaries which can be used for all purposes. So Why
don’t buy a mobile when you can get all these advantages in just a single
product.
The easiest and the fastest
method of shopping today are undoubtedly online. Various websites and their
features are so capturing that nobody can ever think of going traditional while
shopping. All the more, electronic goods are the most bought category of
products while shopping. Online
electronics shopping had increased via the use of net. As far as the
shopping websites are concerned most of them trade in this category and
specially provide branded goods. That makes it easier to make purchases from
such shopping websites.
The advantages of such online
shopping websites are:
- Free services for goods
- Free coupons for goods
- Large variety of goods
- Free shipping and delivery of goods
- Saves time and money
- Window shopping
- comparability features
Easy to use gadgets and website
features help us more to get to the root of online shopping. It has become an
easy source of buying electronics. Now a day’s people do not necessarily buy
online but they research online about different products and their prices so
that they can be updated about the latest n the market.
A lot of such websites offer
comparability features which help them carefully compare products before buying
them. The weapon that all these websites use is marketing gimmicks. The online electronics shopping companies
are competing with each other, to lure the customers so that they keep coming
to the same websites again and again. Statistics show that only 5 – 8%
customers come back to the same websites. In short we can term them to be loyal
customers but mostly all are shifting loyals as they keep on searching for more
discounts or more websites and buy their products from those websites.
Other marketing gimmick is to lure them by
advertising coupons and deals. Most of the websites have deals according to the
days, festive seasons or the time of the day. Customers literally sit and wait
for the offers so that they can grab the best of offers.
Electronics Shopping From GreenDust has become a red ocean.
Though online shopping in India has to spread out its wings in full form,
mobile shopping has started spreading its legs. The introduction of Internet
commercially in the late 80’s has flourished immensely. Making its own way is
the mobile shopping experience shared by its users. Indian demographics consist
of than 75% of well- educated, young and wealthy people, who have left no stone
unturned to the use the touch screen revolution. The smart phones are now found
with almost 50% of the mobile users.
‘Over 75 % of the INTERNET users
in China and Japan have made a mobile purchase.’ This was the report regarding m commerce
penetration in the Asia pacific summarized into a single line. Yes. By now
everybody should know what exactly m commerce is. M commerce or mobile commerce
is exactly like e-commerce but is conducted through a mobile. This is also
known as online mobile shopping.
The e-commerce industry has again
stuck back with a bang. The number of online shopping sites and the content and
variety of goods that they offer has exceeded all expectations. There are
rumors of this industry touching USD 34.2 billion by 2015. But by the
lightening speed of the industry growth, this industry is surely here to stay
and earn for long.
