The
world has gone green with +GreenDust since the refurbished electronics were
introduced and has altered the definition of the types of goods we
bring home. Buying refurbished electronics earlier was considered to
be a taboo and people were not keen to invite trouble at home. All
this seems to have changed with awareness and knowledge about these
products with the people. Especially in the case of India where there
are more rational thinking and conservative people, positioning such
products was difficult initially.
It
all began in the 90's where there was the introduction of
liberalization, privatization and glottalization policies that had
widened the scope of open market in the economy. Even the
introduction of e-commerce had failed in the market initially but it
was only after the careful inspection and understanding of the
product, the rectifying of the issues with regards to the modern
Indian consumer did the market come in awe of the online shopping
model.
To
much amaze the people have now been accepting the refurbished factory
seconds and even using them. While the most sold category is the
refurbished mobile phones. People do not easily understand the
difference between the refurbished electronics and the factory
seconds electronics. Now a days the clinch in the deal is to buy
electronics online.
Not
only does it provide you with the widest variety of products, but
also gives you discounts, coupons and offers plus a free shipping
delivery and you are free of the courier charges. With companies like
greendust.com, advertising themselves, which is a complete
refurbished factory seconds electronics store shows the turn on the mental
attitude with the average Indian consumer.
It
also has discounts and coupons like most of the websites, secondly,
it provides a year of warranty f the product. It also allows you to
choose from the wide variety of products. Although seeing the
opportunity, there are a number of companies which have come up with
the same kind of business model. GreenDust runs on a brink and mortar
model that is , it has its off line sales with its pan India
showrooms and also online sales. People are more interested to search
for products online and hence more than 40% of the sales happens or
at least starts from the online space.
Other
than that , the retailers are also interested to come up with their
own pages where they can directly connect with the customers. Truly a
revolutionary era with the Refurbished Factory Seconds electronics
online and off line.
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